Singapore’s biggest green business initiative celebrates 10 years

01 Apr 2016

Singapore, 1 April 2016 – Japanese electronic multinational Ricoh Asia Pacific today kicked off the 10th anniversary of its Eco Action Day initiative with a call for organisations and individuals to pledge positive actions for the environment in Singapore.

Eco Action Day is Singapore’s largest and longest-running business-led environmental initiative held in conjunction with the United Nations Environment Programme’s World Environment Day (WED), which is celebrated on June 5 every year.

In light of the historic Paris Agreement which was successfully negotiated by 195 global leaders at the United Nations climate conference - widely known as COP21 – in the French capital last December, this year’s Eco Action Day will focus on Singapore's efforts to mitigate climate change.  

In the lead up to COP 21, the city-state last June committed to reducing its emissions intensity by 36 per cent from 2005 levels by 2030 and stabilise emissions with the aim to peak by that time.

To fulfil this pledge, Singapore will have to transition into a low-carbon economy. As a country with limited alternative energy options, it will have to focus heavily on energy efficiency and deploying best-in-class technologies to meet its target.

Businesses—especially heavy energy users—will have to balance increasing growth with reducing energy use, while households and individuals will also need to factor in climate concerns into their daily activities, said the government when it submitted its pledge.

While this task is daunting, it also presents new opportunities for Singapore. The city-state can be a testbed to pilot and commercialise innovative urban solutions, which could eventually be scaled and exported to the world.

As the first World Environment Day after the Paris conference, Eco Action Day 2016 is a timely opportunity to consider the challenges and opportunities Singapore will face as it works to deliver its climate pledge, and the practical steps organisations and individuals can take to support this.

Ricoh Asia Pacific has organised Eco Action Day in Singapore since 2007 in partnership with public and private sector organisations including the National Climate Change Secretariat, National Environment Agency, Building and Construction Authority, Energy Market Authority, Singapore Environment Council, Keppel Land, Panasonic, and Eco-Business, among others.

To celebrate the milestone 10th Eco Action Day in Singapore, Ricoh Asia Pacific and Eco-Business will convene a panel discussion themed ‘From Agreement to Action: Singapore’s Climate Pledge” on June 3.

The event will bring together government, business, and civil society leaders to share their thoughts on Singapore’s journey towards achieving its climate change targets.

Following the discussion, the Eco Action Awards will be held. This year, pledges made by any organisation will automatically qualify for the awards, which seek to recognise the most impactful and creative pledges.

More details on the event and a media invite will be issued in May.

Tetsuya Takano, Managing Director of Ricoh Asia Pacific Pte Ltd, said that “When Ricoh first embarked on Eco Action Day in Singapore in 2007, going green was not so common. From a humble start of 18 participating organisations, we have gathered more than 700 organisations today.  Eco Action Day is an opportunity for Ricoh to share ideas on how to operate sustainably with other like-minded businesses. But it is not just about one person or organisation; it requires everyone’s support to make this happen.”

Sueanne Mocktar, Director, 3P Network Division, National Environment Agency, said: “The National Environment Agency (NEA) has been a long-term partner of Ricoh for its Eco Action Day. We both share similar goals in encouraging corporations in Singapore to adopt environmentally friendly practices and to become more sustainable. We are heartened to see Ricoh's continued strong commitment to engaging the business community and hope to see more corporations coming on board the environmental journey.”

Yuen Sai Kuan, Director, Corporate Affairs Division, National Climate Change Secretariat, said: “Singapore has set an ambitious goal of stabilising its greenhouse gas emissions around 2030. To achieve this, the Government will be stepping up efforts to encourage businesses, the community and individuals to conserve energy and manage their carbon footprint. Eco Action Day can help to raise awareness of how everyone can contribute to the national effort.”

Jessica Cheam, Editor, Eco-Business, said: “The Paris Agreement is a milestone international effort to tackle climate change, but the hard work of delivering the pledges still remains ahead of us. Countries will also need to further raise the ambition of their pledges if the international community is to achieve its target of capping global temperature rise at 1.5 deg C . Businesses, policymakers, and civic society must work together to implement the solutions that will enable this. Eco Action Day is an ideal platform for all stakeholders to come together to get the conversation going on the strategies we need to fulfil Singapore’s climate pledge.”


| About Eco Action Day |

Eco Action Day is a national public awareness campaign organized by Ricoh since 2007, in partnership with key NGO, government and private sector partners in Singapore. It is held on 5 June every year, to commemorate the United Nations Environment Programme’s World Environment Day, which seeks to raise global awareness on the need to take positive action for the environment. Every year, Ricoh, along with various supporting partners, engages its employees, customers, corporate neighbours and government organizations and the wider public to take steps to reduce their impact on the environment.

To date, more than 700 organisations, including multinational corporations, government agencies, private companies and tertiary institutions have participated in Eco Action Day.

For further information, please visit

About Ricoh |

Ricoh is a global technology company that has been transforming the way people work for more than 80 years. Under its corporate tagline – imagine. change. – Ricoh continues to empower companies and individuals with services and technologies that inspire innovation, enhance sustainability and boost business growth. These include document management systems, IT services, production print solutions, digital cameras, and industrial systems.

Headquartered in Tokyo, Ricoh Group operates in over 190 countries. In the financial year ending March 2015, Ricoh Group had worldwide sales of 2,231 billion yen (approx. 18.5 billion USD).

For further information, please visit

About Eco-Business |

Established in 2009 in Singapore, Eco-Business is an independent media company serving Asia Pacific’s responsible business and sustainable development community. Our platforms include the award-winning site, custom publications, and high-impact bespoke events catered to deepen discussions on sustainability.

We expanded to Sydney in late 2015 and now operate from both Singapore and Australia.

For further information, please visit

About WED |

World Environment Day (WED) is the biggest, most globally celebrated day for positive environmental action.

The celebration of WED began in 1972 and has grown to become one of the main vehicles through which the United Nations encourages positive action for the environment. Through WED, the UNEP enables everyone to realise not only the responsibility to care for the Earth, but also reminds one and all of their individual power to become agents of change. Every action counts, and when multiplied by a global chorus, becomes exponential in its impact.

WED is a big celebration, engaging millions across the globe through events on the ground in over 70 countries. Every year, participants, young and old, organise clean up campaigns, art exhibits, tree-planting drives, concerts, dance recitals, recycling drives, social media campaigns and different contests themed around caring for the planet.

For media inquiries, please contact:

Petrina Loh                                                                                          

Account Executive                                                                          

Ruder Finn Asia                                                                                                                                                

DID: (+65) 6336 7694

Mobile: (+65) 9005 2790                              

Irene Yong


Ruder Finn Asia                

DID: (+65) 6336 9410

Mobile: (+65) 8164 8208